Paul Bristol: Helping Grow Evcustom Canada and Advance Electric Mobility

Paul Bristol, Director of Business Development at Evcustom Canada and Golectric Inc., brings experience across Canada’s electric mobility industry. His background includes working at Smartwheel and Affordableebikes during its early years, contributing to product development, and helping expand access to e-bikes, replacement parts, and lithium battery upgrades.

Today, Paul is helping build Evcustom.ca, which the company describes as one of Canada’s fastest-growing e-bike parts and e-mobility websites.

Experience Across Canada’s E-Bike Industry

Paul’s work with Affordableebikes forms an important part of his industry background. Experience across different electric mobility businesses brings perspective to the challenges riders face—from choosing a vehicle to finding replacement parts and maintaining it over time.

Helping E-Global Develop the Cobra E-Bike

Paul’s involvement in electric mobility extends beyond retail and business relationships. He also helped E-Global develop the Cobra e-bike, contributing to a product that is part of Evcustom’s electric vehicle lineup.

Alongside that development work, Paul has worked to grow Evcustom’s relationship with E-Global. According to Evcustom, those efforts have helped the business become Canada’s largest E-Global dealer.

The relationship connects product development with sales and ongoing ownership support, giving Evcustom a direct connection to the Cobra platform and the customers who ride it.

Helping Engineer EZ Packs: Lead-Acid to Lithium Conversion Kits

Paul also contributed to the engineering of Evcustom’s EZ Packs, a simple lead-acid to lithium battery conversion kit designed to make upgrading compatible e-bikes more straightforward.

For owners of e-bikes originally equipped with lead-acid batteries, a lithium conversion can offer a lighter battery system and, depending on the selected capacity and riding conditions, increased range.

The EZ Pack concept focuses on simplifying that upgrade. Rather than asking customers to piece together a custom conversion, it provides a kit designed around the transition from lead-acid to lithium power. Matching the kit to the vehicle’s voltage, connections, and electrical requirements remains an essential part of selecting the right upgrade.

Paul’s contribution to EZ Pack engineering adds a product development dimension to his business development role.

Growing Evcustom.ca as a Canadian E-Mobility Destination

Evcustom.ca brings together electric vehicles, replacement parts, chargers, and battery solutions in one online store. Its catalogue includes components such as controllers, motors, throttles, tires, and displays, alongside the E-Global Cobra e-bike.

For Paul, business development connects these products with the wider needs of the electric mobility market: access to parts, practical upgrade options, and support throughout vehicle ownership.

With roots in the Hamilton and Dundas area and an online presence serving Canadian riders, Evcustom combines local service with a broader parts and e-mobility business.

Evcustom and the Canadian Electric Bicycle Association

Evcustom is a member of CEBA, the Canadian Electric Bicycle Association, connecting the business with Canada’s wider electric bicycle industry.

That involvement complements Paul’s work across industry relationships, vehicle development, and battery conversion products.

Explore e-bikes, parts, chargers, and battery upgrade solutions at Evcustom.ca.